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Design Like You Give a Damn
by Dan Henne
We have a responsibility as designers. To care. To make a difference. To connect. To think. Design matters. It is the manifestation of a sound strategic direction bringing a brand or product to life. At its best, it reaches out to an audience and connects on an emotional level. At its worst, it gets tangled up in visual clichés and superficial representations that mire a brand or product in mediocrity.
Comments (1)Creative Briefs: Start on the Same Page
by Anita Holman
Marketing campaigns have gotten complicated these days. They’ve spread well beyond mass media and are now greatly influenced by social, digital and user driven forces. A single project can incorporate three or four targeted teams working to solve a single problem. So how do you ensure everyone is working toward a single goal? Create a detailed framework identifying the overall project summary, challenges and goals — the creative brief.
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