Interrupt Marketing Blog

I recently had the pleasure of returning to my old stomping grounds in lovely Ada, Ohio where I spent four years as a student at Ohio Northern University. I always enjoy returning to campus — even though I feel older and older with each and every change I see.

In this day and age of the “hurry-up-and-get-this-done-for-me-yesterday” mindset of the industry, it is imperative that quality assurance procedures are not forfeited in order to meet a potentially unrealistic deadline (or even a realistic one for that matter).

How many of you know that one friend who constantly feels the need to police others’ grammar? How many jeering implications that bad grammar is the downfall of the written word? Then of course there are those clowns, often featured on the news, who drive around with sharpies, zealously correcting bad grammar on signs – and I’m sure feeling mighty proud how they’re “rescuing the English language.” 

I still feel like a kid when I get a box in the mail from a friend or relative. Christmas and birthdays are one thing, but to have something truly unexpected interrupt what you thought was just going to be another ordinary day is something else — something precious.

The only difference of the brave new world of today is the element of digital social media, which allows way more people hear opinions they didn’t necessarily ask for – but may be interested in.