Interrupt Marketing Blog

In today’s struggling economy, more homeowners are opting to remodel, but sometimes a remodeling project can seem just as daunting as a new purchase. My husband, a self-employed contractor, deals with his clients’ frustrations on this topic daily. So, naturally, I get to hear about it as well. More >>

I’ve often viewed the contact information in Interrupt’s CRM as the lifeblood of the agency. While others may not agree, I suspect it should be the same for all businesses. What continually amazes me is how often a client or prospect admits their database is dirty or that they rarely do anything to target their lists. More >>

We have a responsibility as designers. To care. To make a difference. To connect. To think. Design matters. It is the manifestation of a sound strategic direction bringing a brand or product to life. At its best, it reaches out to an audience and connects on an emotional level. At its worst, it gets tangled up in visual clichés and superficial representations that mire a brand or product in mediocrity. More >>

Marketing campaigns have gotten complicated these days. They’ve spread well beyond mass media and are now greatly influenced by social, digital and user driven forces. A single project can incorporate three or four targeted teams working to solve a single problem. So how do you ensure everyone is working toward a single goal? Create a detailed framework identifying the overall project summary, challenges and goals — the creative brief.   More >>

Louisville, Kentucky.
500,000 sq. ft. of products indoors.
19 acres of outdoor demos and test-driving.
20,000 participants.
750 exhibiting companies.
All for landscape and hardscape contractors and dealers.

…Not your typical khaki pants and pressed-collar tradeshow. More >>