Bill Rossiter

Bill gets excited about helping clients find their unique path to more profit through strategy and structure. Bill works with clients to prioritize, plan and create an approach to meet their immediate and long-term business objectives. He defines success as when a prescribed solution enables clients to outperform their market.  

Einstein said, "When you change the way you look at things, the things you look at seem to change."

Bill not only has the capabilities to help clients change the way they look at things, but develop and execute the plans to get them there. He utilizes data, trends and decades of industry and channel knowledge to establish new business strategies and marketing plans to ensure their success. He sees possibilities when others might get caught up in the risks, and understands any gains from a business standpoint are measured in the bottom line.

His favorite quote informs the way he runs the company and challenges his clients to think ... "Never grow a wishbone where your backbone should be."

 While working in the agency world always intrigued him, after graduating from Notre Dame University Bill went to work with Owens Corning. He spent more than two decades there in sales, operations and marketing roles, leading to general management of a couple of businesses, before he took his own calculated risk and joined Interrupt Marketing as CEO in 2007. 

Learn more about Bill Rossiter.