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Ask our Industry Insight Panel
We'd like to offer you an opportunity to gain valuable insights from key building materials experts and channel members. We regularly invite guests from our Industry Insight Panel to educate our team, share their unique perspective and answer our questions. Now we're opening these events up to include questions from you.
Want to Ask Something?
Insight panelists include builders, contractors, architects, dealers, distributors and Big Box decision makers. What would you like to ask them? Submit questions for future Insight Panel sessions via email, on our Facebook page, or tweet them with the hash tag #AskThePanel. After each event, we'll post panelist responses here on our website.
Featured Industry Expert:
Thursday, Feb 16th
Seymour Turner
Hanley Wood Business Media
Seymour Turner leads Hanley Wood’s efforts to develop programs for building product manufacturers, service providers, and dealers/distributors to help them reach their strategic goals by working more effectively with remodeling contractors. Seymour has a long history in the home improvement industry going back to the 1980’s. He managed one of the country’s largest remodeling firms for 20 years and drove more than $500 million in revenues through creative marketing, sales, financing and production programs. Prior to joining Hanley Wood, Seymour had his own consulting firm which provided strategy, marketing and performance solutions to the remodeling supply channel.
What We're Asking:
- What are the most successful remodeling contractors doing to generate leads?
- What is the best way that manufacturers can connect to remodeling contractor customers?
- Are remodeling contractors engaged in digital media? Only B-2-B or also B-2-C (social media, e-mail communication in/out, ipad is selling process, etc.)?
- How many remodeling contractors are in the US? Is there a base group of viable, long-term businesses that don't turn over?
- What are the 3-5 critical elements of a successful contractor program?
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Past Industry Experts:
Friday, Dec 9th
Rachel Hepner Zawodny
Technical Glass Products
Rachel's background is extensive in the areas of flat glass, channel glass, fire-rated glass and framing systems. She is a territory sales representative for Technical Glass Products. Prior to TGP, Rachel was the marketing manager for Pilkington NSG, where her focus was on marketing commercial glass to the architectural market. Rachel's experience will allow us insight into how she successfully works within the competitive commercial architectural community.
What We Asked:
- What are some of your top challenges in trying to gain closed specifications with architects?
- How do you keep your product in place once it is specified, ensuring it's not substituted later in the process?
- As an architectural sales rep, how do you measure success?
- How do you track your spec share?
