 The recently launched Energy Tax Credit campaign
positions our client, Therma-Tru Doors, as the
educational leader for consumers.
Engaging consumers using a variety of different
delivery vehicles - each communication is
designed for a specific segment of our audience.
These methods include interacting with a new,
online audience for Therma-Tru using social media,
opt-in e-mail blasts and an educational
YouTube
video. In addition, we are monitoring search
queries daily and making modifications based on
consumer needs. We are also reaching other
audience segments using more traditional methods
such as direct mail, outdoor banners and a variety
of in-store displays.
All these drive the consumer to a unique campaign
web
site where they can easily understand the requirements of
the tax credit in a user-friendly format. They may also
download the tax form and request an e-mail reminder
to be sent to them just before tax season.
As an alternative to the complex, tax-related web sites traditionally offered
-
MyEnergyTax.com is
quickly becoming the go-to source for the "Energy Tax Credit Made Easy!" |