Newsletter
Great Creative Delivers Results
// March 6, 2013
We have a simple approach to marketing: Marketing dollars are investments, and should be spent accordingly. Did that investment help the company outperform the market, and most importantly did it help optimize the profitability of the organization?
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Make the Most of Your Trade Show Investments// January 15, 2013As we gear up for another year of industry trade shows, we find ourselves thinking about what’s made trade shows worthwhile for our clients in the past. Leading up to our days on the road, we set goals within three key areas: 1) connect with current clients to continue to strengthen our relationships, 2) meet with potential clients and 3) stay engaged in what’s happening in the industry (trends, new products, market education). Comments: (0) |
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Embrace the New Normal// September 21, 2012The market has brought us many new things over the last 4-5 years. 8 million fewer jobs, 75% lower housing starts, harder to obtain loans and reduced dispensable income just to name a few. It’s all led to a decline in the organic market opportunity, and therefore less opportunities to sell building materials or home improvement products. Or so it seems. Comments: (1) |
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Change Your Business Results
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Creating a Successful Product Launch// May 2, 2012So what is the cause of the low level of successful launches? Many leaders will explain that “we are terrible at execution”. Many put the poor execution moniker solely on the sales team. While part of that may be true, execution flaws can be wide and deep within the organization if you let them creep in. When product launches aren’t well aligned throughout the organization, failure is far more likely. It’s your job to ensure alignment from start to finish. Comments: (1) |
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Ask the Panel: Selling Commercial Architects// January 31, 2012How can you win the spec in today’s highly competitive commercial architectural community? In Interrupt’s latest Industry Insight Panel, we sought some answers – speaking with Rachel Hepner Zawodny, a manufacturer’s sales rep for Technical Glass Products (TGP). INSIGHT ONE: The Digital Divide Rachel shared with us that selling to today’s architects is a multi-dimensional challenge in terms of how they prefer to receive and best respond to product education. As we have seen in other product categories, the industry is evolving from print to digital. Comments: (0) |