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Pilkington
Situation
Pilkington is a leading supplier of architectural glass, primarily used in commercial buildings. During the construction boom, they had no trouble selling glass to their capacity. But as the recession took hold and construction slowed, so did their sales. They needed to grab a larger share of a declining market, but didn’t have a large budget for advertising.
Diagnosis
Our diagnosis found the client had neglected marketing and sales for several years while sales were good. As a consequence, they had no unique identity. While they had innovative products and a real green story, the key audiences were unaware.
Strategic Recommendation
- Focus on architectural sales
- Introduce the innovative products
- Communicate their green message
If you’d like to know more about this case history or the results, we can review them in more detail with you, except for any confidential or proprietary information.
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