What is Interruption?

We’re in the business of getting people to stop. Stop going along with the industry's status quo. Stop following business patterns that are holding them and their customers back.  It’s not always rude to interrupt, especially when we could help you grow margins and sell more. Start thinking differently... thinking that will help you outperform your market.

 

People are all creatures of habit. Companies and their sales people, as well as the trade customers they sell, are often set in their ways. As a result, manufacturers and customers work at cross-purposes when they should be working together. They both serve the same customer, and they both are trying to grow sales and margins while building customer loyalty.

But because they are caught in a traditional view of the relationship, they squander energy, resources and time that could be devoted to creating a superior customer experience on unproductive negotiations of subjects like pricing, discounts, terms and shelf space.

We help companies escape this cycle. We start with the manufacturer and their sales team to change their goal from selling to the customer to selling through the customer and change the measurement of success from how much the manufacturer sold to how much the customer sold.

We creatively disrupt the thinking of both the sales person and the customer, whether it’s a builder, contractor, dealer or big box buyer. This opens their minds to the real business proposition and the benefits of working together.

The end result: Both parties realize it just makes sense to focus on their shared success by working together and creating the best experience for their mutual end customer.